Friboi supports the Agro Against Cancer Campaign, created to raise funds for Hospital de Amor, in Barretos (SP) – considered the largest specialized cancer center in Latin America, serving over 4,000 patients daily, free of charge. In the campaign, Friboi serves as a channel1 for its cattle suppliers to participate in the program by donating R$ 1.00 per animal sold to the Company. This initiative earmarked over R$ 500,000 for the hospital in 2019. That is 57% more than the total raised in 2018. The number of participating livestock producers also rose: 44% more suppliers engaged in the campaign in 2019.
Instituto Chefs Especiais, another initiative supported by Friboi since 2013, promotes bringing together flavorful cuisine and social inclusion. This project offers cooking classes to people with Down Syndrome and encourages them to develop independence while learning new skills in the kitchen. The project currently serves 300 students annually. JBS contributes financial donations, product donations and classes.
In 2019, the Company sponsored the first São Paulo edition of the traditional Favelas Cup, the largest competition in the world among communities. This event is organized by Central Única das Favelas (CUFA) and produced by InFavela, with the goal of reinforcing social inclusion through sports.
Social Action – seedlings distribution to schools in Montenegro (RS)
JBS Couros has operations in Brazil and eight other countries, with extensive local social activites.
In Vietnam, for example, the Company promotes social actions every year in the Dak Lak province, with the goal of distributing kits of basic staples to families and toys to kids, among other initiatives. In 2019, furniture built of recycled materials was donated to the province’s school and the school was painted by the leather unit employees.
At Argentina, a partnership with the prison system lets the Company send raw materials from its production to penitentiaries, where this material is turned into products that are donated to the Fire Department, regional hospitals, arts and crafts classes and the prisons themselves.
In Uruguay, JBS promotes a leather goods manufacturing workshop and academic support classes. The workshop is held at Company facilities and its target audience is team members and neighbors. Academic support classes are, in turn, aimed at the children of team members and students in the community neighboring the unit.
In Brazil, in Marabá (PA), the Company takes part in the city’s seedlings nursery through a partnership with the Secretariat of Agriculture. It provides 70% of its production of fertilizer, which comes from management of the unit’s solid waste. The nursery has an annual production capacity of over 1 million saplings, helping to maintain and preserve the region’s native plants, such as açaí and cupuaçu