In 2019, Friboi entered into a partnership with the Araguaia League, whose members include around 60 livestock producers in the Médio Vale do Araguaia region, located in the state of Mato Grosso. The goal is to promote sustainable livestock development in the region, with the support of local producers. Within the so-called Araguaia Herd project, Friboi funds contracts for firms providing consulting on livestock management to help in the process of intensifying farm pasture lands, therefore guaranteeing better productivity and contributing to environmental and local biodiversity conservation while reducing greenhouse gases in the livestock chain.
With the project’s support, livestock producers are now better able to invest in their properties and in production, raising their productivity indicators, improving the quality of their animals and, especially, contributing to the advancement of sustainability in livestock farming. This partnership with JBS was created to strengthen sustainable beef production in the Cerrado region and to meet demand from major players, who are looking for products differentials. The goal is to transform the region, one of the biggest cattle producers in the country, within a global parameter of good production practices. Together, these livestock producers help to preserve an area of 54,000 hectares of legal reserve and permanent preservation areas.