JBS creates value in the products and services it supplies around the world, earning the trust of customers. This is the result of a commitment to produce and provide the highest quality of products and services, as well as the goal of having close relations with every stakeholder.
JBS operates globally in both the B2B (business to business) and B2C (business to consumers) segments and now has over 275,000 customers in more than 190 countries. The Company’s relations with stakeholders range from final consumers to corporate customers who make up major retail chains and food service. This is done by making it a priority to sustain close, harmonious and constant relationships in order to learn about and fulfill the wants and needs of each group in different markets with excellence.
The Company invests in customized development of high-quality products for corporate customers, providing services that support them in making their businesses more profitable.
Through the Top Grade Butcher channel, Friboi, for example, promotes training for butchers at major retail chains and supports management and creation of a customized environment. In 2019, the program surpassed the milestone of 1,000 stores. During the year, Seara also joined Top Grade Butcher, while also relying on the Perfect Store program (learn more about this program).
Another innovation was the development of 1953 Friboi by Pão de Açúcar, held in some of the retail chain’s stores in São Paulo, Rio de Janeiro and the Federal District. One highlight of this model is its dry-aged beef products, sold at some of these stores. Swift, in turn, has an in-store program, with personalized brand-managed spaces in major retail chain stores.
At the JBS USA operation, Just Bare®, a Pilgrim’s brand, became a sales leader in fresh chicken sales on Amazon Fresh, an Amazon.com subsidiary specialized in food sales, with product deliveries in select cities in the United States.
For end consumers, market surveys and relationship channels, such as Customer service and social media, are a valuable source of information on public needs and trends. In the United States, consumers have access to a range of tools, such as the Consumer Hotline, phone lines and e-mail accounts that provide options for communicating with the Company. Service teams monitor feedback, interact with consumers to answer questions, and keep a database to track trends and supply performance reports.